Just Kidding: Kids Boutique
PROJEC
Nurturing with care, empowering with love
The identity of “just kidding” is built on the foundation of warmth, care, and trust, reflecting the deep bond between mother and child. This concept aims to create a brand that feels both nurturing and empowering, providing parents with products that prioritize comfort, safety, and style.
Choosing the fox as the symbol was a carefully thought-out decision inspired by a variety of factors that resonate with the essence of childhood and motherhood. In the animal kingdom, foxes are known for their strong family bonds and nurturing instincts. Like new mothers, foxes demonstrate adaptability and resilience in caring for their offspring.